I am a medtech marketing leader who turns vision into action without needing an army of people
About Me
For more than 15 years, I have built and transformed brands, launched breakthrough products, and led campaigns that translate complex science into compelling human stories.
Whether collaborating with executives in the boardroom or directing creative behind the camera, I bring a rare blend of strategy, creativity, and hands-on execution to every initiative.
Proven Performance
Led launches of OMNI Edge, OMNI Ergo, SION, MicroPulse P3, and Mynx Ace, driving cross-functional execution from creative assets to field roll-out.
Managed global promotion and adoption campaigns for Cyclo G6 and MynxGrip after launch, ensuring strong physician engagement and sustained market momentum.
Executed corporate rebrands at Cordis, Iridex, and Sight Sciences, reshaping visual identity, messaging, and brand architecture while expanding communication channels across social media, email, and web.
Built global design systems and brand guidelines applied across websites, packaging, IFUs, and sales tools to ensure consistency and impact.
Creative Expertise
Skilled in Photoshop, Illustrator, InDesign, Figma, and Final Cut. Created hundreds of brochures, booth graphics, sales aids, ads, web assets, and animations that elevated brand consistency and impact.
Avid writer skilled at developing press releases, articles, investor communications, and ESG reports. Partnered with executives on messaging and thought leadership to strengthen corporate reputation.
Shot and edited testimonial and product videos, created photography for web and print, and managed corporate social media accounts across LinkedIn, Instagram, and YouTube, and more.
Industry Relationships
Strong partnerships and friendships with leading ophthalmologists, collaborating on education, podium presentations, wet labs, advisory boards, social media, and publications.
Trusted relationships with ophthalmic media to secure coverage, drive public relations, share product stories, and elevate brand visibility.
Extensive vendor and agency network to deliver campaigns, events, and creative programs at high quality, fast turnaround, and optimized cost.
Impact in Numbers
Helped drive revenue from $49M to $80M at Sight Sciences and from $41M to $57M at Iridex.
Scaled audiences from 2,500 to 20,000+ followers at Sight Sciences and 1,700 to 25,000 at Iridex, achieving 50,000–70,000+ monthly reach.
Launched 100+ websites (30+ personally coded) and created 5,000+ marketing assets, including sales aids, videos, blogs, emails, and animations.
Partnered with KOLs to publish 100+ articles and issued 50+ press releases.
Expanded the email database from 1,000 to 15,000+ subscribers, driving stronger engagement.
Experience
Sr. Director of Marketing • Sight Sciences • 2022–2025
Director of Global Marketing • Iridex • 2017–2022
Marketing Communications Manager • Cordis • 2012–2017
Founder & President • Innovar Marketing • 2010–2012
Marketing Manager • Silicon Valley Education Foundation • 2009–2010
Marketing Communications Manager • Diamond Systems • 2008–2009
Marketing Manager • AsiaPac International • 2006–2008
Education
MBA • Santa Clara University • 2019
BS, Business • San Jose State • 2007
Outside of Work
Proud husband and dad of two
Big fútbol (soccer) aficionado
Committed to staying active
Passionate about travel
Constantly reading and learning
Work Showcase
A selection of projects that highlight my impact across branding, digital, and medtech marketing.